Heather McClure 2/18/25 Heather McClure 2/18/25 How 7Up Turned a Leaked Product into a PR Win Read More Heather McClure 2/11/25 Heather McClure 2/11/25 What I’d Do If I Was These Brands: A Post-Super Bowl Reflection Read More Heather McClure 2/4/25 Heather McClure 2/4/25 Sharing Just Got Personal- Cadbury’s Creative Campaign Read More Heather McClure 1/28/25 Heather McClure 1/28/25 Soda Wars: OLIPOP vs. Poppi Strategies Read More Heather McClure 1/23/25 Heather McClure 1/23/25 Double-Stuffed Brilliance: OREO x Post Malone Read More Heather McClure 1/21/25 Heather McClure 1/21/25 When TikTok Pauses, PR Pro’s Pivot. Read More Heather McClure 1/13/25 Heather McClure 1/13/25 LA Strong: A Winning PR Strategy for Community Impact Read More Heather McClure 12/29/24 Heather McClure 12/29/24 Taco Bell’s Decades Menu: A Yummy Walk Down Memory Lane Read More Heather McClure 12/19/24 Heather McClure 12/19/24 Unwell, But Thriving: PR, Alex Cooper’s Way Read More Heather McClure 12/9/24 Heather McClure 12/9/24 2024 PR Wins: The Brands That Understood the Assignment Read More Heather McClure 12/4/24 Heather McClure 12/4/24 Apple Replay vs. Spotify Wrapped: Why do people care? Read More Heather McClure 12/2/24 Heather McClure 12/2/24 Nike Hits a Home Run with Dodgers World Series Celebration Read More Heather McClure 11/25/24 Heather McClure 11/25/24 Jaguar’s Rebrand: A Bold Win or Just More ‘Nothing’? Read More Heather McClure 11/18/24 Heather McClure 11/18/24 Pretty Enough to Eat- Why Are All the Cool Brands Obsessed with Food Right Now? Read More Heather McClure 11/11/24 Heather McClure 11/11/24 Green Takes Over: Why Wicked Is the Next Pop Culture Phenomenon after Barbie Read More Heather McClure 11/4/24 Heather McClure 11/4/24 Winter’s Muse: Tate McRae and SKIMS Create the Campaign of the Season Read More Heather McClure 10/29/24 Heather McClure 10/29/24 Crisis in the Drive-Thru: How McDonald's Stayed "Golden" Under Pressure Read More Heather McClure 10/22/24 Heather McClure 10/22/24 Why You Need to Set Your Alarm Tomorrow for the Set Active x Parke Collab Read More Heather McClure 6/26/24 Heather McClure 6/26/24 It’s a Sabrina Carpenter summer Read More Heather McClure 6/25/24 Heather McClure 6/25/24 Parke’s Genius Take on the Infamous Summer Friday’s Summer Fridays just got even better. Read More Older Posts
Heather McClure 2/18/25 Heather McClure 2/18/25 How 7Up Turned a Leaked Product into a PR Win Read More
Heather McClure 2/11/25 Heather McClure 2/11/25 What I’d Do If I Was These Brands: A Post-Super Bowl Reflection Read More
Heather McClure 2/4/25 Heather McClure 2/4/25 Sharing Just Got Personal- Cadbury’s Creative Campaign Read More
Heather McClure 1/23/25 Heather McClure 1/23/25 Double-Stuffed Brilliance: OREO x Post Malone Read More
Heather McClure 1/13/25 Heather McClure 1/13/25 LA Strong: A Winning PR Strategy for Community Impact Read More
Heather McClure 12/29/24 Heather McClure 12/29/24 Taco Bell’s Decades Menu: A Yummy Walk Down Memory Lane Read More
Heather McClure 12/19/24 Heather McClure 12/19/24 Unwell, But Thriving: PR, Alex Cooper’s Way Read More
Heather McClure 12/9/24 Heather McClure 12/9/24 2024 PR Wins: The Brands That Understood the Assignment Read More
Heather McClure 12/4/24 Heather McClure 12/4/24 Apple Replay vs. Spotify Wrapped: Why do people care? Read More
Heather McClure 12/2/24 Heather McClure 12/2/24 Nike Hits a Home Run with Dodgers World Series Celebration Read More
Heather McClure 11/25/24 Heather McClure 11/25/24 Jaguar’s Rebrand: A Bold Win or Just More ‘Nothing’? Read More
Heather McClure 11/18/24 Heather McClure 11/18/24 Pretty Enough to Eat- Why Are All the Cool Brands Obsessed with Food Right Now? Read More
Heather McClure 11/11/24 Heather McClure 11/11/24 Green Takes Over: Why Wicked Is the Next Pop Culture Phenomenon after Barbie Read More
Heather McClure 11/4/24 Heather McClure 11/4/24 Winter’s Muse: Tate McRae and SKIMS Create the Campaign of the Season Read More
Heather McClure 10/29/24 Heather McClure 10/29/24 Crisis in the Drive-Thru: How McDonald's Stayed "Golden" Under Pressure Read More
Heather McClure 10/22/24 Heather McClure 10/22/24 Why You Need to Set Your Alarm Tomorrow for the Set Active x Parke Collab Read More
Heather McClure 6/25/24 Heather McClure 6/25/24 Parke’s Genius Take on the Infamous Summer Friday’s Summer Fridays just got even better. Read More
