Unwell, But Thriving: PR, Alex Cooper’s Way

Alex Cooper isn’t just the queen of Call Her Daddy; she’s the mastermind behind one of the smartest media moves we’ve seen in years. Enter The Unwell Network, her latest venture that’s already making waves in the influencer space. From snagging TikTok superstar Alix Earle to turning Grace O’Malley’s public breakup into a power play, Cooper is proving she’s a PR genius.

Let’s talk about Alix Earle. With millions of followers hanging on her every TikTok, Earle’s star power is undeniable. Signing her as one of the first talents for The Unwell Network was a move as savvy as it was strategic. Cooper didn’t just see an influencer; she saw a cultural phenomenon and locked her in before anyone else could. The result? Instant credibility and a built-in audience hungry for more.

And then there’s Grace O’Malley. Fresh off her highly publicized friendship fallout with Brianna Chickenfry, O’Malley’s name was already trending. Cooper swooped in, offering her a new platform and turning internet drama into a business win. Instead of letting the gossip cycle fade, she turned the spotlight into a launching pad-and the internet couldn’t look away.

The Unwell Network isn’t just a content factory; but continually giving us lessons we can learn in PR. By focusing on pop culture, beauty, fashion, and lifestyle, Cooper is creating an ecosystem that feels relatable, fresh, and perfectly in tune with today’s trends. It’s not just about signing big names-it’s about crafting projects that connect with audiences on every platform.

What makes this even more genius? Cooper’s knack for picking talent that brings their own dedicated fanbases. By teaming up with influencers who already have loyal followings, she’s not starting from scratch. Instead, she’s tapping into thriving communities and giving them even more reasons to engage.

If Alex Cooper’s track record is anything to go by, The Unwell Network is just getting started. Whether it’s more strategic talent signings, groundbreaking content, or viral moments that we can’t stop talking about, one thing’s for sure: Cooper isn’t just following the trends-she’s setting them.