If SKIMS wanted everyone talking about their holiday campaign, they absolutely nailed it by casting Tate McRae as the face of this year’s winter collection. Tate isn’t just another celeb on the rise; she’s someone young people genuinely connect with. Just a few days ago, she was basically the Halloween costume for so many fans, proving she’s the name everyone’s buzzing about.

From a PR perspective, SKIMS couldn’t have made a smarter move. Think about it: as the holiday season kicks off, you’ve got a collection with all the right wintery vibes-soft knits, cozy essentials, and a whole aesthetic that screams “holiday relaxation.” Now add Tate, who brings in her massive, loyal fanbase and a sense of authenticity that makes the campaign feel like more than just another influencer collab. It’s relatable and aspirational.

Timing-wise, SKIMS hit this one out of the park. Rolling out a Tate McRae-fronted campaign now, when she’s trending everywhere. It gives the brand a fresh edge and feels totally in tune with pop culture without feeling forced. For SKIMS, this isn’t just about selling clothes; it’s about aligning with someone who mirrors the brand’s vibe of being effortlessly cool and relevant.

In a world where holiday campaigns can easily feel overdone or predictable, SKIMS’ move here is refreshing. They’ve given fans something familiar but exciting- mixing Tate’s own rising star power with the cozy, wintry aesthetic we’re all craving. It’s a campaign that says, “We get you.”