If you didn’t have a reason to set your alarm before 10 AM tomorrow-well, hear me out.

Set Active and Parke have just announced their highly-anticipated collaboration, and it's everything. This collection seamlessly blends Set Active’s beloved classic pieces, like leggings and workout apparel, with Parke’s iconic mock-neck sweatshirt- reversible and stamped with Set’s signature logo. It’s not just another drop; it’s two power brands fusing style, comfort, and cool into one limited release.

What makes this partnership even better? It’s a collab born from real admiration. Chelsea, Parke’s founder, has always said that Lindsey, the founder of Set Active, is one of her biggest mentors. After months of these two powerhouse CEOs hyping each other’s brands and publicly supporting every launch, the drop we’ve all been dying for is finally here.

To make this release even more exciting, the social media rollout has been pure genius. Both brands have been gifting exclusive pieces from the collection to influencers—and not just the big ones. From trending TikToks to Instagram Reels, everyone seems to be sharing the collab, including everyday fans like us. The result? Our feeds are flooded with glowing reviews, try-ons, and styling inspo that’s impossible to ignore.

The social synergy didn’t stop there. In a playful twist, Set Active and Parke even swapped their Instagram profile pics to match, giving off nostalgic summer vibes in a shared vintage font. Plus, they’ve been dropping behind-the-scenes content all week, teasing the launch and giving us a sneak peek into the friendship-fueled creative process behind the collab.

And if you’re in LA, this collab is about more than just clicking “add to cart.” The Set Active store in West Hollywood will have the new drop in stock—because let’s face it, we love CEOs who know how to blend the digital experience with real-life, in-person vibes. Nothing beats trying things on IRL, grabbing a coffee, and posting your new look before you even leave the store.

Whether you’re a workout junkie or someone who lives for chic comfort, this collaboration has something for you.

Alarm set? Mine is.