It’s a Sabrina Carpenter summer
She's all over our FYP’s, Instagram feeds and taking social media by storm.
It all started with her headlining Coachella and immediately the internet had Sabrina Carpenter fever. (Rightfully so)
And now all the brands want her.
This summer, she worked a shift as a barista with her collab with Blank Street. She quite literally took Espresso from a chart topping hit and viral TikTok tune to a shared experience between her and her fans.
Making memories is a powerful marketing tactic. And Sabrina did it right. But it didn’t stop there, she also collaborated with Van Leeuwen. She launched a limited-edition espresso-flavored ice cream inspired by her chart-topping single. Lucky fans got a sneak peek tasting at the Governors Ball festival on June 8, where Carpenter performed the song live. Sabrina Carpenter's flavor collaboration with Van Leeuwen is a great example of how cross-industry partnerships can effectively enhance both a brand and an artist's reach. Fans worldwide are buzzing with excitement about this partnership. It not only gives Van Leeuwen significant global exposure but also boosts their market expansion. We think that this collab is so smart that it provides valuable geographical data for their marketing team. It also helps strengthen Van Leeuwen's brand affinity, expand their market reach, and generate buzz! Sabrina's involvement gives this iconic ice cream brand a fresher and younger appeal.
And we couldn’t forget, her as the face of the Skims campaign back in February. When it comes to influencer and celebrity collaborations, Skims is always spot-on. Their timely partnerships not only capture attention, but also ensure that each celebrity or influencer they pick to be the face of a campaign reaches a different demographic, solidifying Skims as a brand for a diverse audience. The spring drop featuring Sabrina Carpenter as the face exemplifies this approach perfectly. Fresh off her debut as the opening act for Taylor Swift's Eras tour, Carpenter's pop-star appeal is undeniable. What sets this collaboration apart is Carpenter's status as a young and emerging talent, resonating with an audience that may not typically gravitate towards Skims, but is now drawn to this latest drop. Once again, Skims has mastered the art of a perfect campaign.
Honestly, Sabrina, what can you not do? I’m wondering what’s next for her?