Coca-Cola Ethical Dilemma in PR

For my PRL 345 (The Ethics of Advocacy) class we were given the semester-long assignment to research a company of our choosing’s ethical position in our world today and look at PR campaigns they’ve created that touch on ethics. My group chose the company Coca-Cola and then we were given the assignment to “Prepare an in-person class presentation; the presentation will provide a synopsis of the situation, key findings, audiences/stakeholders, the applied model of ethical decision-making and the team’s determination/decision. Each team will be scheduled to present these elements and to defend the decision/position to the class.”

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