Case Study: 2024 U.S. Open- A PR Grand Slam

This assignment for my PR Capstone class (PRL 425) consisted of researching and writing a case study on an international public relations campaign executed between 2020 and 2023. The case study, ranging from 1,500 to 2,500 words, was to include recommendations for the organization and be formatted in Chicago Style. Students were also required to create a presentation using a tool like Adobe Spark to facilitate a 15-minute class discussion, including two discussion questions. Additionally, a one-page synopsis of the case study had to be provided for the instructor and classmates.