For my PRL 424 (PR Management and Leadership) class we were given an assignment to “come to class prepared to share an PR article of your choosing and make connections back to PR management readings from class. Using the 3-2-1 formula –3 ideas that stood out, 2 that made you connect back to PR leadership and management, and 1 that left you questioning an idea/theory/statement.” I chose to focus on the YSL social media blackout that had happened as part of a re-launch campaign earlier that week.