This final assignment focuses on analyzing a social media awareness or activism campaign aimed at influencing a public, government, or business/industry to create change, with a case study on the Dove Real Beauty campaign. This case study critically evaluates how the campaign utilized social media to achieve its goals, examining its strategic approach, messaging, platforms, and overall effectiveness. The analysis explores the campaign's primary objective, target audience, ethical considerations, and success metrics while addressing challenges and lessons learned. It also assesses the campaign's relevance to public relations practices and its value as a potential best practice model, incorporating insights into the societal, ethical, and legal implications of its approach.